In this blog I will be discussing Rise of the zombies and why it fits into the Bollywood production context and how this will relate to genre and how that will effect the production context and I will be using examples that explain why it fits into this production context.
The genre of this film is a horror/romance as the whole film revolves around a man, Neil Parker, who is bitten and turns into a zombie while holding onto the love he has for his girlfriend Vinny. I would say this is a horror as there are gore scenes. For example, when Neil attacks a man and rips out his heart. To the target audience this scene will be horrifying and scary but to other audiences it isn't as they are used to more gory films and are used to seeing this kind of scene. But it fits into the horror genre by the use of gore, there is a scene where Neil is eating an eye and this is gory. Also the fact that Neil is becoming a supernatural being makes it a horror film. I would also say it is a romance as Neil's main focus is on Vinny he constantly calls her and when he is alone he reminisces about the time they spent together. As well as Vinny wanting to find Neil after he goes missing. Bollywood film's center around love and romance and because of this they only have a few spheres of action; in this film they have the princess, Vinny , the false hero you could argue is Neil as he seems the good guy at the beginning but turns into a bad guy once he becomes infected with the zombie virus and starts killing people. The helper is in this film as well as Neil is out in the wilderness on his own a man from the nearby village comes out regularly to give him food and help him. Even though this is a zombie film you cannot mistake that this has a Bollywood production context as the type of music that is playing throughout the film, and the lyrics are always relevant to what is happening on screen. For example, when Neil is eating an eye the lyrics are related.
A reason why this film is a Bollywood production context is that in has lots of sponsors shown at the beginning of the film, as Bollywood doesn't have a big budget and have to find the money elsewhere this is where sponsors can help. As the budget is not as big as other production contexts such as Hollywood they are not able to have big visually spectacular shots like in World War Z. This film had a lower budget and could be a reason why the effects for the zombie Neil were all make up effects rather than special effects. As well as why there was only two locations, as that could be all they could afford, but even with a low budget the area in which the zombie parts were filmed very visually stunning as it is in the wilderness, but with the type of story that this is having lots of locations wouldn't have fit in with the story line. As it has a low budget it has to have a slow acting bite to turn Neil into a zombie as the majority of the film, this also helps to set up people for the sequel. Another way that this film has been able to get the funds to use is by product placement as there is a blackberry phone, a Nikon camera, a mac computer and a converse t shirt, product placement will enable them to get the extra money they need to make the film better or get certain effects that they want.
In this film the main star is Luke Kenny as he plays the lead character Neil Parker and he is also the director, he will be advertising his own film and will publicize it as he is acting in it and directing in it. This will give him big publicity as most actors/directors who do both are well known in their field by their target audience, just like with Brad Pitt in World War Z as he was an executive producer as well a the lead actor in the film.
This film has used more edit styles than digital effects to produce a horror, as the budget could have only allowed them to do so. For example, when Neil starts to pull his own skin off it's fake make up rather than CGI effects. Their is a slight problem with the sounds in this film as it is really loud when it isn't necessary and quiet when people are talking.
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